Hawaiian Five-OH Flavor Company is a family-owned business founded in 1992 by Bob Russell. Starting as a retail store in Lebanon, OH, the company quickly expanded by adding Mobile Shave Ice units to serve customers at popular fairs and festivals. In 2008, Hawaiian Five-OH became distributors for Flavor Magic products, producing high-quality shave ice and slush flavors.

In 2020, after nearly 30 years of partnership, the Russell family sold Hawaiian Five-OH and Flavor Magic to the Wren family. This move came full circle, as years earlier, Bob Russell had also helped Keith Wren and his father, Ken, develop the business plan for The Cone, which became a success in West Chester, OH. When the Russell family decided to sell, they knew Hawaiian Five-OH would be in excellent hands with the Wren family.

Although the Wren family sold The Cone to the Heydt family on February 14, 2025, Keith Wren continues to own Hawaiian Five-OH and Flavor Magic. He takes great pride in producing high-quality shave ice, slush, and coffee flavors for customers across the country. The Heydt family also continues to purchase shave ice and slush flavors for The Cone from Keith. Taking the Hawaiian Five-OH Mobile Shave Ice units, along with his Mobile Ice Cream Cone, to local Cincinnati events continues to be a highlight for Keith!

-The Wren Family and Russell Family