Along with our Shave Ice Mobiles,

Hawaiian Five-OH Flavor Company is a family-owned business founded in 1992 by Bob Russell. Starting as a retail store in Lebanon, OH, the company quickly expanded by adding Mobile Shave Ice units to serve customers at popular fairs and festivals.

In 2008, Hawaiian Five-OH became distributors for Flavor Magic products. Later, the Wren family purchased the Flavor Magic company and continued producing the high-quality shave ice and slush flavors that Flavor Magic had perfected.

In 2020, after nearly 30 years of partnership, the Russell family sold Hawaiian Five-OH to the Wren family. This move came full circle, as years earlier, Bob Russell had also helped Keith Wren and his father, Ken, develop the business plan for The Cone, which became a success in West Chester, OH. When the Russell family decided to sell, they knew Hawaiian Five-OH would be in excellent hands with the Wren family.

While the Wren family sold The Cone to the Heydt family on February 14, 2025, Keith Wren continues to own Hawaiian Five-OH Flavor Magic Company. He takes great joy in producing high-quality shave ice, slush, and coffee concentrates for customers across the country. The Heydt family also continues to purchase shave ice and slush flavors for The Cone from Keith. Taking the Hawaiian Five-OH Mobile Shave Ice units, along with his Mobile Ice Cream Cone, to local Cincinnati events continues to be a highlight for Keith!

-The Wren Family and Russell Family